EXCLUSIVE | Global CEO Of De Beers Group On US Tariffs, Lab-Grown Diamonds & Demand-Price Outlook

Join us for an exclusive interaction with Al Cook, Global CEO of De Beers Group on issues ranging from US tariffs and demand outlook to the debate on natural versus lab-grown diamonds. In a conversation with BTTV’s Riddhima Bhatnagar, the diamond industry veteran shares his outlook for the booming Indian natural diamond market, projected to double by 2030. He highlighted De Beers’ strategic shift to focus solely on natural diamonds, phasing out lab-grown diamonds, and emphasized tech-driven diamond testing to boost consumer confidence. Cook also discussed partnerships in India, aimed at expanding the ‘Forevermark’ brand with 100 stores across 40 Indian cities by 2030. Addressing global challenges like U.S. tariffs and G7 sanctions on Russian diamonds, he expressed optimism about India’s pivotal role in the diamond industry’s future.